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Trademark Help Pages
Daily Terms

Dilution

Definition:
A type of violation of a strong trademark in which the defendant's use, while not causing likelihood of confusion, blurs the distinctiveness or tarnishes the image of the plaintiff's mark.

U.S. International Trade Commission

Definition:
Is an independent, nonpartisan, quasi-judicial federal agency with a twofold mission: to provide advice and information on international trade and competitiveness issues to the President.

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Trademark Glossary Terms - helpful related terms

Change Of Name

Definition:
Owners of trademark applications and registrations change their names, even though the actual ownership of the application or registration has not been transferred.

Logo

Definition:
A graphic representation or symbol of a company name or trademark, usually designed for ready recognition. The term has no legal significance in the law of trademark.

World Trade Organization

Definition:
WTO is the only global international organization dealing with the rules of trade between nations. Located in Geneva, Switzerland, it was created at the end of the Uruguay Round of the General Agreement on Tariffs and Trade (GATT) negotiations in December 1993 to oversee the operation of GATT.

Hallmark

Definition:
Originally an impression made on gold and silverware introduced in the beginning of the fourteenth century in England to identify the quality of the metal used. Later, a mark to identify the maker and year of production.

Reverse Engineering

Definition:
A method of obtaining technical information by starting with a publicly available product and determining what it is made of, what makes it work, or how it was produced.

Fanciful Marks

Definition:
Comprise terms that have been invented for the sole purpose of functioning as a trademark or service mark.